I am fascinated with creative minds that capture the attention of millions with just the flip of a page or a 30 second spot. Here are a few of my favorites:
1. New Zealand Lottery's "Lucky Dog" My all-time favorite for dog-lovers.
3. Hongkiat.com's 70 Creative Advertisements That Make You Look Twice.
As for the Luca Ad Campaign, we will run a series of ongoing “dog personality” ads via print, website, mailings, etc. Every dog has a story, right? Bentley, our “Venture Capitalist,” was our first dog personality. “Ozzy” the rock star will be featured in the Spring issue of Modern Dog Magazine - wait until you see this one! (Thank you, Deborah Lawrence-Templin, for your amazing talents.)
If you have a dog that you think is worthy of his/her own ad, send it in to kimi@lucafordogs.com. We will choose the winning pet personality, to be featured on our Facebook page once a month. The winner receives his/her own Luca Bed with extra cover, of course!
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